digital imaging

Photography has changed significantly since digital technology displaced film photography. Digital photography reduces the time from shoot to production and it adds a new dimension of technical options. Through digital on-camera displays and PC-tethered shooting we instantly know that we got the shot. Now there is a new technical challenge of getting the image from camera to computer to output device. This process, called "post processing", is the digital equivalent of film development and print making. The digital photographer is very involved with the conversion of camera data into final images.

Image editing software, like Photoshop, offers great tools to retouch and creatively alter images. Airbrushing blemishes and softening skin tones is simplified. Removing distracting objects and replacing backgrounds has become common. It's easy to convert images into black and white, add film grain, and tone to create authentic looking film photographs. The effects of film processing techniques such as push/pull development and cross processing can be applied to images. It is even possible to simulate different types of cameras and lenses such as the Polaroid and Holga cameras. Images may be transformed into graphics or given painterly qualities. With all this technology available, creative possibilities are limited only by imagination.

Sam Dobrow has strong Photoshop skills. He continues to apply his skill to deliver creative outcomes for his clients. Sam has a color managed workflow to assure the images he captures in the camera are transformed to the images his customers expect.