fashion on location

This fashion series was shot on location at Country Club of the South in Atlanta, GA. The concept for this shoot was luxury living. The shoot required bringing studio lights to the location, timing the shoot to take advantage of the fading afternoon sunlight, and coordinating a team of assistants, makeup artists, hair stylists, and auto dealership; all who had to work around the daily activities of club members and staff.

Although this assignment involved shooting six different looks showing how hair, makeup, and wardrobe can change a woman's appearance as quickly as her mood changes; this series shows only two of the six looks. We chose to shoot during the late afternoon and into sunset to take advantage of the unique light at that time of day. Since the light changes quickly and dramatically, the wardrobe change, including hair and makeup restyling, was scheduled to be complete in thirty minutes. During wardrobe change, the crew reconfigured the location of the Maserati and the strobe lighting. Thirty minutes later we were shooting our model in twilight with a very different evening look. More images from this fashion editorial shoot can be viewed on my blog.